Teaser Trailers Research
The Expendables 3 Teaser Trailer
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The trailer shows a variety locations present in the film which creates excitement amongst the audience. I really like this in a teaser trailer since it creates mixed emotions about the up coming film, getting me as the audience to question and guess what will happen in the film eventually causing me to watch it. Also the typical action genre props such as guns and bombs are present in the film which attracts action genre lovers. Like old Expendables Teaser Trailers, this trailer also focuses on the cast of the film which attracts the already present fan base of the film since they know it will be something similar to the old ones. I think that the cast is big unique selling point of the film as it is full of very popular actors from past and present therefore attract a greater audience. There is a range of camera shots present implying that the film is very unique and different. Characters shown laughing in the trailer implies there there is also comedy
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present in the film, which would help attract comedy genre fans. I believe that the presence of more than 1 genre is a very big unique selling point since it attracts audience from different genres instead of just one, allowing the film to maxmise its total revenue. In terms of editing, the quick cuts create excitement and certain 'hype' about the film release as well as not revealing too much of the film, indirectly forcing the audience to go watch the film. The bright flares, black -outs, fade-ins/outs make the film almost seem very 'epic'. I believe that this makes the audience feel as this film should not be missed, resulting in the audience going to watch the film.
Iron Man 3 Teaser Trailer
The trailer begins with showing Iron-Man in pain. about to die, this straight away attracts the Iron-Man movie fans since they have an emotional connection with the character. I really like the audience connection with the main character since this would make the audience want to know what brings Iron-Man in this state. The introduction of new costumes and props of Iron-Man again helps attract the already present fan base of the Iron Man franchise. However things such as destructions and fights also attracts action genre fans bringing new fans to the franchise but I also believe that this would not attract as big of an audience compared to Expendables 3 since there is only 1 genre present causing fans of other genres to not particularly watch the film. Again like the expendables trailer, the editing is full of quick cuts which create excitement about the film but not reveal too much as well.
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024 Student Teaser Trailer
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Unlike the 2 other action genre teaser trailers, this trailer uses very long shots and low pitched sound to create tension amongst the audience. I think the use of the pig-mask makes the audience curious in terms of finding out the purpose behind the mask and who is behind it. I really like the establishing shot showing the glamorous London which then contrasts to show the 'bad' side of London. The trailer like Expendables and Iron-Man tells the audience about what the film is going to be about but does not reveal the actual story of the film. I believe that this is a very good thing since it makes the audience more interested in watching the film and therefore I would like to have it in my own teaser trailer too. I really liked the fact that there was a voice-over in the teaser trailer. I think that the voice-over is really helpful in telling the audience whose perspective the story is being told from. It makes viewers think about how the story has developed and what it is like to have this different view other than seeing it visually.
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Black Water Bay
The film trailer has been colour corrected to create a certain mood to help attract the audience. Like Expendables and Iron Man this also uses quick cuts to create excitement about the film but also not give the story away. The creepy sound track implies 'bad' things taking place which would cause people to watch the film as they want to find out what's happening. I believe that the use of soundtrack was not as effective as it could have been because it was not stopped at certain places such as the end credits. In my film teaser trailer I would like to make the most of my soundtrack by putting it in the right places to give the right effect.
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